Britannia Group Brand Architecture & Visual Identity System
This project focused on developing a robust brand architecture for the Britannia Group, centered around their master brand, "Britannia Study," in Hong Kong. Capitalizing on the opportunity to create a strong and recognizable educational ecosystem, I designed a clear and strategic framework to house its key sub-brands: Britannia Gateway, Britannia Careers, Britannia StudyCamp, and Britannia Summer.
My role as the design lead encompassed establishing the visual relationships between the master brand and its sub-brands, ensuring a consistent yet distinct identity for each such as color palette development, typography selection, logo system design, imagery treatment, visual language guidelines. The goal was to create a unified brand presence that communicated both the breadth of Britannia's offerings and the specialized expertise of each sub-brand, ultimately building trust and recognition within the Hong Kong education market.
This project involved architecting a robust brand framework for the Britannia Group, centered on the master brand "Britannia StudyLink," to effectively serve their international presence across Hong Kong, London, Shanghai, Tokyo, Bangkok, and Malaysia. Recognizing the need to strategically organize their diverse educational offerings with global considerations in mind, I designed a clear and cohesive structure encompassing the following key sub-brands:
