For Fulton & Fifth, a refined residential development in the heart of London, I crafted a suite of Instagram and TikTok reels designed to evoke a sense of calm, comfort, and effortless city living.

The creative direction for Fulton & Fifth centers around the idea of "a calm retreat in the heart of London." The content strategy focused on blending the vibrant energy of city life with the quiet luxury of personal space, offering a vision of London living that feels elevated, effortless, and intimately personal.

In addition to social content, I developed an email campaign to introduce Fulton & Fifth to prospective buyers. The campaign mirrored the serene, sophisticated tone of the social assets, with clean design, thoughtful messaging, and a clear call to action, inviting recipients to explore this unique city retreat.

Through cozy, minimal visuals and soft, inviting pacing, the reels and emails together expressed a narrative of serenity amidst the city's pulse, a place where one can truly breathe, belong, and bloom.

By collaborating closely with the client's marketing, copywriting, and social media teams, we ensured that every detail from copy tone to visual rhythm harmonized with the brand’s vision of modern, mindful city living.